Grown-up clothes you can play in. We love each and every Nellystella creation. Precious, playful, feminine, upscale, classic, charming, sophisticated. Nellystella is an easy favorite of girls (and their mommies) everywhere. Meet Nelly Chen, creator, designer and magic-maker behind Nellystella. What lucky little ladies!
WHAT INSPIRED YOU TO CREATE NELLYSTELLA?
Doing the things I love, it just happened naturally and I hope the little girls can feel the LOVE from us!
TELL US THE STORY BEHIND THE NAME?
The concept is a collection with my inspirations and things that I love. Nelly is my name and Stella means stars in Italian. Nellystella is all about little girls and everything they desire.
WE ARE OBSESSED WITH THE ENTIRE COLLECTION. WHAT IS YOUR FAVORITE PIECE THIS SEASON?
Thank you. My favorite piece is the Serena Cardigan. I see myself wearing it!
CELEBRITY CHILD YOU WOULD LIKE TO SEE IN YOUR COLLECTION?
Apple Martin, Suri Cruise, Nahla Aubry and little girls who love to dress up and have a lot of fun with it!
WHAT SHOULD OUR READERS KNOW ABOUT NELLYSTELLA THAT MAKES IT SPECIAL?
Quality, comfort and our whimsical charms are the key essence of our brand. We select the finest materials and artisans to help us to achieve our dreams. We truly want the clients to feel fulfilled and special through our fanciful creation.
WHERE IS THE BRAND BASED?
IF WE WERE VISITING YOUR NEIGHBORHOOD, WHAT WOULD BE ON YOUR LIST FOR US TO SEE/DO/EAT/SHOP?
See: Hua Shan 1914 always has inspiring events and markets. Drop by Eslite Book Store any time of day for not only books.
Do: Hot Spring at Villa 32.
Eat: Taipei is all about food. My favorite place in Taipei is Justin's Signature with amazing fresh and tasty French cuisine. Cha Cha The for fusion hi-tea, pair warm pineapple cake with Taiwanese Oolong tea. And, of course, the FAMOUS Din Tai Fung soup dumplings. Night Market is a must at night with tons of small bites!
Shop: Club Designer for designer items, Whiple House (with a cafe as well), 10/10 Apothecary for skin care products and VVG Something for little something, something.
BEST BUSINESS ADVICE YOU HAVE RECEIVED?
Once you can convince yourself to believe in what you can offer, others will soon believe in the same thing. And always keep dreaming, get inspired and be motivated!
WHAT DID YOU DO BEFORE YOU STARTED NELLYSTELLA?
I was living in New York and working for a mainstream company. I wanted to start designing things that were more personal to me. I always knew at some point I would start something and the timing presented itself.
WHAT/WHO IS YOUR BIGGEST SOURCE OF INSPIRATION?
My mom and Audrey Hepburn have been my biggest inspiration for me. I always love digging through my mom's closet and finding her vintage clothes and jewelry. When my mom was in her 20's and 30's, she used to have her tailor custom-make all of her clothes after she picked the fabrics and designs. She would also have her shoes made by a shoemaker. I wish to be able to relive that period.
My other source of inspiration is mostly through my travels, friends, and my everyday life. Often, the things that I cannot keep my eyes off of are the things that inspire me, I never know when they will find me!
FIVE THINGS YOU CAN'T LIVE WITHOUT
My iPhone, pomelos, my Moncler S coat, al dente pastas, Spur Magazine and my jewelry.
Three Kisses Chelsea, Rachel and Diana