We choose Bobo Choses! Fun, comfortable, colorful and retro-inspired, this collection has the cool factor. We love their playful iconic prints. Meet Laia Aguilar, designer and co-founder of Bobo Choses.
WHAT IS THE STORY BEHIND THE NAME BOBO CHOSES?
BOBO is an easy name to pronounce and to remember, CHOSES means "things" in French and talks about all the things we want to include in our brand: from a book to a chair and, obviously, clothes.
WE ARE OBSESSED WITH THE ENTIRE COLLECTION. DO YOU HAVE A FAVORITE PIECE OR IS THERE AN ICONIC PIECE TO THE COLLECTION?
Corduroy dungarees, green sweatshirt with umbrellas print, stars leather small bag, pink dot socks and leather boots. Iconic piece…the Peruvian handmade tapestry with a swing design. It hangs on my living room wall! Awesome!
WHAT SHOULD OUR READERS KNOW ABOUT BOBO CHOSES THAT MAKES IT SPECIAL?
The spontaneity and the creativity that we try to suggest in all our designs.
WHERE IS THE BRAND BASED?
Our showroom and head office is based in Mataró, Barcelona, near the sea. But the design studio is based in Girona, where I live with my husband and my two children.
IF WE WERE VISITING YOUR NEIGHBORHOOD, WHAT WOULD BE ON YOUR LIST FOR US TO SEE/DO/EAT/SHOP?
Girona is a beautiful city surrounded by four rivers and just one hour from Barcelona.
See: La Devesa, a pine tree woods in the middle of the city with 50mt high trees!
Eat: Anchovy toast and Perro Verde white wine at L’Hostal Empúries (L’Escala).
Shop: Flor a Punt (Pl. del Vi) a lovely and small flower shop just next to my door. Everyday I fall for it!
BEST BUSINESS ADVICE YOU RECEIVED?
Use common sense and enjoy what you do!
WHAT DID YOU DO BEFORE YOU STARTED BOBO CHOSES?
I studied illustration and graphic design. After some years working in an advertising studio, I met my partner Adriana and together we founded Otto & Olaf design and communication studio. In 2008, we had the opportunity to create a small children's t-shirt collection and at the same time I had my first son Pablo. This was the beginning of BOBO CHOSES. Nowadays we still run the communication studio.
WHAT/WHO IS YOUR BIGGEST SOURCE OF INSPIRATION?
FIVE THINGS YOU CAN'T LIVE WITHOUT
Flowers. Ipad/Iphone. Magazines. Pen and notebook. Ebay.
Three Kisses Chelsea, Rachel and Diana
Visit Bobo Choses.