PALE CLOUD

We were introduced to Pale Cloud at playtime ny and immediately fell in love with this darling new line.  The lux fabrics, sophisticated pieces and gorgeous color palette could even make a grown-up drool.

You will be able to shop the collection for Fall 2011 and we must admit we cannot wait for it to hit stores. Lucky for us, we have gotten to know Marion and Ian, the lovely people behind the brand, and would like to introduce them to you.

WHAT INSPIRED THE NAME PALE CLOUD? 

“Pale” reflects our pale color palette.  We love the nude old lady dusty pink tones and natural shades with a hint of the seasons accent colour.  “Cloud” is airy and soft, which reflects our fabric.  We are working with high-end, quality fabrics such as cashmere, silk and alpaca to name a few. They are really soft against the skin which gives a fantastic luxurious feeling.  So from this, the name Pale Cloud was created.

HOW DID YOU START THE BRAND AND WHERE ARE YOU LOCATED?

In June 2010, Marion was considering what do when returning to work after her maternity leave.  At the time, we were living in London.  A throw away comment about starting her own brand turned very quickly into Pale Cloud.  Finding girls clothes to her taste was not easy, even in London.  We now work out of offices in the Swedish countryside.  We consider Pale Cloud to be international but officially the brand is based in London.

WE CAN'T WAIT TO SHOP THE COLLECTION.  WHERE CAN WE BUY IT IN THE STATES?

We have some really great stores stocking our first collection in the US. Poppy's Closet is just one of them. You can find a complete list of stores on our website

OUR FAVORITE PIECE IS THE INEZ RAINCOAT.  WHAT IS YOURS?

It is difficult to chose just one piece, but I guess the Dalia Silk Dress and Blouse.  The cloud dress is our most iconic piece and is what Angry Stella is wearing in the Autumn/Winter 2011 campaign shot.  Each silk cloud on the dress and blouse has been individually hand stitched, creating an incredible effect.

WHAT CELEBRITY CHILD WOULD LIKE TO SEE WEARING PALE CLOUD?

We have loved "Sex and the City" for years.  We especially love the fashion that Sarah Jessica Parker has brought to us.  So I think we would be most proud of her twin girls wearing Pale Cloud.   But if it was just one child it would need to be the twin she named after me...Marion!

CAN YOU GIVE US AN IDEA OF WHAT YOUR SPRING 2012 COLLECTION WILL LOOK LIKE?

We are very excited about our Spring/Summer 2012 collection! It has so many individual pieces, but one you should look out for is a delicate stone washed silk dress with pale pink sheep leather trim. 

DO YOU HAVE LITTLE ONES?  IF SO, HOW WOULD YOU DESCRIBE THEIR FASHION STYLE?

We do, her name if Freya. Freya is 19 months old and at this stage her fashion taste is a little questionable. She loves hats and shoes.  Yesterday we caught her dressed up in her Stella McCartney pajamas, Vivian Westwood sandals and a Pale Cloud cashmere hat, while playing her harmonica!  Individually each piece is fine but together...well let's say it will be a few years before she is designing our collections.

CHECK OUT THE GORGEOUS + STYLISH FREYA 

VISIT PALE CLOUD

Inez Raincoat / Dalia Blouse / Amaris Harem Pant

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