Oeuf...So good! We love everything this company stands for, believes in and creates. This brand is making the world a better place to live in and a more stylish one all at the same time. Meet Sophie Demenge founder of Oeuf be good.
WHAT INSPIRED YOU TO CREATE OEUF?
Michael and I are both furniture designers so when we had our first child Mae, our thoughts naturally turned to designing things for her. We started off with a simple lounger and then we chose one of the many cribs we had designed for her to put into production. That became the classic crib. Our children remain our inspiration. We recently made a bunk/loft/fort-bed for our son Marius. Mae wanted a canopy bed!
WHAT IS THE STORY BEHIND THE NAME?
Oeuf is french for egg. I'm french, so it seemed like a nice way to sum up the company in terms of our European influences and our focus on simple, clean design.
WE ARE OBSESSED WITH THE NEW PERCH BUNK BED. WHAT IS YOUR FAVORITE ITEM FROM THE LINE?
Each item has a story to us so we are attached to them all differently. We do love the Perch bunk. It's great fun seeing our son interact with it, sleeping sideways, making a fort, laughing with his pals during sleepovers, etc...
WHAT SHOULD OUR READERS KNOW ABOUT OEUF THAT MAKES IT SPECIAL?
With Oeuf we've tried to create a company that doesn't just make useful and modern products but makes them in a way which is respectful to people and the environment. We make all our furniture in Europe in an eco-friendly way and we work with a fantastic community of indigenous women in Bolivia to produce all our Fair Trade knits.
THE BRAND HAS GROWN SO MUCH. WHAT CAN WE EXPECT TO SEE FROM YOU IN THE NEXT FEW YEARS?
It's important to us to keep designing new products, to keep ourselves challenged as designers as much as anything else. We've got some ideas for new products, more aimed at children than babies. We would like to collaborate with other partners.
WHERE IS THE BRAND BASED?
Our offices are based in an old knitting factory in the Gowanus area of Brooklyn. We love the airy feel of our office out it gets very cold in the winter and very hot in summer! Our area is home to lots of interesting small businesses, so we're in good company.
IF WE WERE VISITING YOUR NEIGHBORHOOD, WHAT WOULD BE ON YOUR LIST FOR US TO SEE/DO/EAT/SHOP?
You could visit the Gowanus canal but I'm not sure I'd recommend it. Especially in summer when it gets a little stinky! We are lucky enough to be opposite a great pie shop called Four and Twenty Blackbirds. They do amazing pies and coffee. The Bell House across the street has great cocktails and concerts. We are minutes away from Carroll Gardens and Park Slope.
WHAT IS THE BEST BUSINESS ADVICE YOU RECEIVED?
Listen to your gut, work hard and be yourself.
WHAT DID YOU DO BEFORE YOU STARTED OEUF?
When we met, I was studying industrial design at the Pratt Institute and Michael had his own steel fabrication business making furniture. When we got together we bought a kiln, set up a wood shop, and started making all sorts of things under our R+D Design label.
WHO/WHAT IS YOUR BIGGEST SOURCE OF INSPIRATION?
I would have to say primarily our kids but we do find inspiration in a lot of everyday little things.
FIVE THINGS YOU CAN'T LIVE WITHOUT.
All I need are my kids and my husband. I can't think of anything I couldn't really live without. Although it wouldn't be as fun without books, music, travel and tomatoes.
Three Kisses Chelsea, Rachel and Diana